Can Custom Sunscreen Help Your Wellness Brand Stand Out?

One of out every five Americans will suffer from some form of skin cancer before they reach the age of 70. As a wellness company, it's always been your priority to educate your consumers about how to take care of themselves. Whether you're creating videos that explain how to do a pilates move correctly, sharing a blog post on self-care, or even creating supplements that help your clientele to feel their best, you're committed to looking out for your market. That's why giving away custom sunscreen as a promotional item or free gift is the perfect idea for your wellness company. Want to learn more about how you can use custom sunblock to build your brand and protect your clients at the same time? If so, then this is the post for you. Read on to learn more about how to make this truly life-saving promotional product work for your brand.

1. Slip It into Orders

Custom sunblock is the perfect free gift to slip into orders. After all, 90% of shoppers say that getting a free gift with purchase is likely to make them more loyal to your brand. It's an awesome way to thank customers for shopping with you, and also to secure their business in the future. Just make sure that you've branded the labels on your custom sunscreen. After all, especially if they get a free gift, consumers are likely to upload photos of their orders to social media. You might even consider including a hashtag they can use on social media on your packaging or the sunscreen label itself. Feel like a tube of sunscreen is too big for your shipping boxes? Don't sweat it. Instead, just toss in a few packets of sunscreen. They're lightweight, compact, and your clients can easily take them wherever they want to go.

2. Do a Giveaway on Social Media

Feel like your follower count has been seriously lagging lately? Want to understand what you can do to get that number higher -- and increase your brand awareness in the process? If so, then remember that few things work quite as well as a giveaway on social media. Invest in a few hundred branded sunscreen bottles and products, and alert your followers to the sunscreen giveaway. In order to get sent one, all they need to do is tag at least two people in the comments section. Then, you'll select a few winners and contact them to get their shipping information. You could even create a hashtag and encourage your followers to share pictures of themselves soaking up the sun. Share some of your favorite photos on your company Instagram account. This is an awesome way to make more of a personal connection to your followers. The winners of the photo contest will be sent a few bottles of your promotional sunscreen, in addition to a few of your other popular products. Just make sure your wellness company is truly ready for all the new followers doing a giveaway is sure to bring you!

3. Take It to Trade Shows

As a wellness brand, you're constantly hitting up trade shows and industry events. These aren't just ways for you to learn about the next big things in the wellness industry. They also provide you with excellent networking opportunities. But the truth is that people are highly likely to forget all about your brand once the conference or show is over. Unless, of course, you give them a little something to remember you by. Order a few hundred bottles of custom sunscreen, and invite people to come up to your table and take some at these shows. This way, you've provided people with a promo product they can use long after the event has ended. And when other people see those folks using your branded sunblock? You'll have the opportunity to grow your brand recognition, and to generate a little bit of buzz about your company. Just make sure you're ready to get a serious influx of visitors to your table! We also love the idea of picking up a few other sun care promotional products. For example, you might want to order a few hundred units of branded lip balm with sunscreen. You could even invest in some branded sunglasses and hats. You could give these out for free at your table. Or, you could have a contest or play a game, and give away these promo products as prizes. This way, you can make sure that your market has everything covered!

4. Feature It in a Video About Skincare

It's no secret that video marketing is no longer something your brand can afford to ignore. Maybe you already put out tutorial videos on how to use your products. Perhaps you have an arsenal of wellness gurus and beauty influencers that create videos for your brand. So, the next logical step is for you to create a video featuring your promotional sunblock. First of all, if you're able to get a big name to use it in the video, your market will be more likely to buy products that offer the sunscreen as a free giveaway. Additionally, these videos will provide you with another valuable opportunity to educate your consumers about the importance of skincare. If your video goes viral? You'll see the incredible benefits of using branded products in your videos. Everyone who watches it -- regardless of whether or not they knew about your company before -- will now recognize your logo. If you include a link to your website in your video description? You'll absolutely see more orders coming in. You'll likely also gain a few new followers on social media. Make sure that you also tag the video with relevant hashtags, and categorize it properly on YouTube or Vimeo. Get ready to watch that view count climb! That's what we call cost-effective advertising.

5. Make It a Freebie for a Beach Day

It's no secret that there are some serious health benefits to spending a day at the beach. You'll be able to relax, get in your Vitamin D, and hopefully even exercise by going for a beach walk or getting invested in a game of beach volleyball. As a wellness company, you might be interested in hosting corporate events, fundraisers, or even just awareness campaigns on the beach. However, when you hit the beach with your clients or your team members, you need to act in a way that's consistent with your brand. This means giving out customized sunscreen with your brand's name and logo on the label. You could even walk the beach and give other beachgoers some free branded sunblock. They'll absolutely use it, and they'll learn more about your brand in the process. Set up a stand on the beach, invite people to come to grab some free sunscreen, and include a few of your most popular products on the table, too. You can educate beachgoers about your brand and spend a day in the sun in the process.

6. Switch up the Application Type

When you think about sunscreen promo products, we're willing to bet that you mostly think about the traditional tube of sunblock. And while there's nothing wrong with the original? The truth is that there are tons of different application types that your brand can and should try out. Looking for sunscreen promotional products that offer easy application and are kid-friendly? If so, then why not invest in some sunscreen spray pens? They're the perfect item to slip into a backpack or even toss in the pocket of your favorite shirt. Plus, you can choose the lid color in addition to putting your brand's logo on the pen itself. This just takes your branding to the next level. Maybe you want to find a sunscreen bottle that can stand up to the elements. You know that your client base is seriously on the active side. They run, jump, climb, and need products that can stand up to anything. You should consider picking up some sunscreen bottles that come with a silicone carrier for an extra grip. Maybe easy access is the name of your game. You need something your market can clip on their purse or beach bags. We love the idea and convenience of grabbing sunscreen bottles that come equipped with their own keychains.

7. Put Skin Cancer Facts on the Label

Did you know that only about 14% of people say they wear sunscreen every day? What about the fact that 90% of skin cancer is caused by too much time spent out in the sun? As a wellness brand, it's your job -- and even your passion -- to educate your consumers about things that they may not be aware of. The truth is that many people, even those that think they know a lot about skincare, just don't realize the kind of damage the sun can do. When you're creating labels for your promotional sunblock, you should use this as a chance to prove your knowledge and authority to your consumers. Include statistics like the ones mentioned above on your label. Also, write out instructions for how to apply sunscreen the correct way. Depending on the SPF and whether or not it's waterproof, make sure you let consumers know how often they need to reapply it. Plus, because you're giving it away for free, you're only further emphasizing just how important it is. You don't have to scare your customers into wearing sunscreen every day. Instead, think of these promotional products as an opportunity to educate your target market. Who knows? The sunscreen might even become such a must-have item that you decide to make sun care products a part of your regular inventory and product lines.

8. Show Customers You Care

More than 60% of consumers say that they feel the most loyal towards brands that don't just make their lives easier, but also seem to genuinely care about their well-being. As a health and wellness brand, we know that you likely started your company for personal reasons. Maybe you survived a health crisis of your own. Perhaps you're concerned about the misinformation out there about proper skincare, nutrition, and exercise routines. In some cases, you might even have lost someone you love to skin cancer. Don't be afraid to make a personal connection with your custom sunscreen. You could print your story on the back of each bottle to explain why you decided to start giving away sunscreen. You could explain how to use the sunscreen in conjunction with some of the products you sell. Above all, giving your clients and even prospects something that helps to keep them safe shows you have a vested interest in their well-being.

Use Custom Sunscreen to Promote Your Wellness Brand

We hope that this post has given you an idea of the many different ways in which you can use custom sunscreen to advertise your wellness brand. Whether you want to use spray sunscreen, sunscreen with a carabiner for easy access, or just the traditional tube, this promotional product is an awesome way to show your market you care about their health and safety. It's also an effective way to increase your brand recognition and tap into new markets. Are you ready to place an order for your customized and branded sunblock? If so, then we invite you to check out all the incredible sunscreen products we have available. After all, you're committed to giving your clients the best. The free promotional products you give them shouldn't be anything less than that.