12 Nearly Factual "Facts" About Halloween

Halloween is one of the most exciting holidays in the U.S. for many children and adults. Some people love to be scared. Some indulge in way too much candy. Some prefer adult costume parties. Whether you like any combination of the aforementioned activities or all of them, Halloween is consistently rated as the holiday offering the most fun. Because so many Americans are so vested in Halloween, this makes it a great opportunity to piggyback on this popular holiday to help boost your business sales. This is why your business should be buying custom Halloween trick or treat bags each year. If you aren't convinced yet, check out these insane facts below about Halloween. Okay, so maybe they're not all facts, but they are pretty darn close because this is based on surveys.

12 Near Facts About Halloween

1. Consumers spent $11.6B on Halloween in 2024 (down from the record high of $12.2B in 2023, but way up from the 10.6B spent in 2022).1 Spending for 2025 will likely increase over 2024.

2. Approximately 72% of Americans celebrate Halloween.2

3. Americans per person spending on Halloween is $103.63.3

4. Discount stores, online shops, and specialty Halloween stores will be the top selling Halloween merchants this year.4

5. For adults ages 35 & up, the most popular costume is a witch (followed by a vampire). Because of adults driving the trend, superhero costumes are the most popular costumes for children. For pets, pumpkins and hot dogs are the most popular costumes.5

6. Handing out candy on Halloween night is the most popular activity Americans plan on doing (68% of those celebrating Halloween).6

7. 30.57% of Halloween spending will be on candy. This is why custom Halloween bags are excellent items to promote your business.7

8. 47% of Americans start shopping for Halloween before October.8

9. Far more is spent on adult costumes for Halloween than children's costumes.9

10. Americans are spending more on Halloween decorations.10 This means more Americans will expect to see your place of business decorated for Halloween.

11. Americans spend 3.5 Billion on candy for Halloween.11

12. Chocolate is the number one Halloween treat to give out!12

Now that you've seen the "facts," hopefully you'll see the benefits of using this crazy but popular holiday to help boost your company's sales. You can see all of our Halloween candy bags here. October starts the beginning of the fourth quarter, and this is your first big opportunity to jumpstart your sales to help end the year strong. Need help thinking of ways to piggyback the Halloween popularity? Find 15 ideas here using Halloween Trick or Treat Bags to Promote Your Business.

References:​

1. "Halloween trends 2024." National Retail Federation.
2. "Halloween trends 2024." National Retail Federation.
3. "Halloween Data Center." National Retail Federation.
4. "Halloween Data Center." National Retail Federation.
5. "Halloween Data Center." National Retail Federation.
6. "Halloween trends 2024." National Retail Federation.
7. "Halloween Data Center." National Retail Federation.
8. "Nearly Half of Halloween Shoppers to Start Purchasing Items Before October." National Retail Federation.
9. "Halloween Spending to Reach Record $12.2 Billion as Participation Exceeds Pre-Pandemic Levels." National Retail Federation.
10. "Consumer trends in Halloween shopping and celebration." National Retail Federation.
11. "Nearly Half of Halloween Shoppers to Start Purchasing Items Before October." National Retail Federation.
12. "94% of Americans Will Mark Halloween Season withChocolate and Candy." National Confectioners Association.